📊 Menu Pricing Is Not a Guess… It’s a Profit Formula

⚠️ Why Pricing Matters

Many restaurant owners set prices randomly without proper study, which can either kill their profits or drive customers away.

Poor pricing not only affects profit margins but also distorts your brand image and discourages orders on key items.

You must understand the cost of every dish and calculate appropriate profit margins, considering raw materials and operating expenses.

Smart pricing should reflect customer behavior and a clear comparison with competitors in your market segment.

Your price must reflect the actual value—quality of food, service, ambiance, and the full customer experience.

With Food Guide, we help you build a menu that balances profitability with quality and customer satisfaction.

We redesign your menu to subtly guide customers toward high-margin items without compromising their experience.

We study buying behavior and apply pricing strategies that increase average check size through smart upselling and cross-selling.

With Food Guide, every number in your menu has purpose—driven by real data and strategic decisions.

Your menu is not just a piece of paper or a screen—it’s your gateway to sustainable growth and profit.