Why Do 90% of Restaurants Fail in Their First Year? And Why the Right Setup Partner Matters

Many people dream of opening a restaurant, but the reality is harsh: most restaurants shut down within their first year. Why? Poor setup from day one. At Food Guide, we build your project from the first brick to the first order.

1. 🧠 No Clear Business Plan

Without a solid business plan, your restaurant runs blindly. You need a clear vision, goals, budget, and operational plan to stay on track.

2. 💸 Poor Pricing Strategy

Many owners price their menu randomly—leading to losses or overpriced items that drive customers away. Smart cost analysis and market-aligned pricing are essential.

3. 📍 Choosing the Wrong Location

Location matters! If your target audience isn’t nearby, your restaurant won’t succeed—no matter how great the food or decor is.

4. 🖼️ Lack of Visual Identity

If your restaurant doesn’t have a clear and memorable identity, people won’t remember it. You need professional branding that expresses your vibe and stands out.

5. 🙁 Poor Customer Service

Customer experience is as important as food quality. Team training is vital—and we focus on that from day one in every setup we manage.

6. 📜 Complicated, Confusing Menu

Keep your menu simple, clear, and aligned with your kitchen’s capacity. A big menu with no system = chaos in operations.

7. 📱 Ignoring Digital Marketing

Social media is no longer optional—it’s vital. Without a strong digital presence, your chances of visibility and growth drop fast.

8. 🔄 No Follow-Up or Continuous Improvement

Successful restaurants listen to their customers, analyze performance, and improve continuously. Stagnation = failure.

9. 🚀 Food Guide Is with You from Idea to Operations

If you’re planning to open a restaurant, start right with a team that understands the market. Book your consultation with Food Guide—and let your business be among the 10% that actually make it.